July 2, 2007
Ad Campaign Aims to Prevent Home Foreclosures
NeighborWorks® America and the Ad Council announced on June 25 a new public awareness campaign aimed at preventing foreclosures by urging homeowners in financial trouble to call a hotline at 888-995-HOPE. The Homeowner's HOPE hotline, provided by the Homeownership Preservation Foundation, is the cornerstone of a foreclosure prevention effort involving many of the country's largest mortgage market companies. The television and radio public service announcements are expected to begin airing in early July; print and Internet-targeted spots will follow. "We're currently hearing from more than 500 callers each day," said Homeownership Preservation Foundation President and Executive Director Colleen Hernandez. The public service announcements and more information about the campaign are available on the campaign's Web site. The NeighborWorks network is made up of more than 235 community development organizations working in 4,400 urban, suburban and rural communities in all 50 states, the District of Columbia and Puerto Rico.